Neutral messaging
Author intent once — a question, a choice, a card, a carousel, a location ask — and render it natively on whatever channel the person is on. Add a channel later and nothing you built changes. And your AI can join the thread: the AI Party Line ›
The system
A firehose webhook resolves the tenant, the neutral envelope renders per channel with caps and fallbacks handled, and every inbound lands as structured data on a durable, re-tappable turn.
The channel-agnostic messaging system
Real WhatsApp thread — live-data charts delivered as cards
You never touch a carrier
Getting a brand onto these networks normally means carrier programs, brand verification, sender provisioning and per-channel wire formats — an integration team and a year, which is why only giants bothered. We partner with Infobip as the gateway, so verified-sender status, global reach and deliverability are handled by people who do that at planetary scale. You get one contract and one API.
And you arrive as a verified, trusted sender — your name, your logo, a checkmark at the top of the thread. Not a short code nobody recognises.
One authored step, every channel
Author the intent once — a question, a choice, a card, a carousel, a location ask, a payment — and each channel renders it in its own real shape. RCS rich cards and suggested replies. Apple Messages for Business. WhatsApp interactive. Plain SMS when that is all there is. Add a channel next year and nothing you built changes.
A carousel where somebody picks several items and the thread keeps the tally — the difference between browsing and ordering. As far as we know, a first on the channel.
Every channel has limits on buttons, characters and media. The neutral envelope knows them and degrades gracefully instead of failing the send.
Replies do not land as loose text. They land as answers on a durable, re-tappable turn — already mapped to the step that asked.
Human action as the trigger
Every step is an event emitter. A tech taps arrived. A customer picks two items. A photo lands. A reading comes back out of tolerance. Each one fires the moment it happens — validated and structured, carrying which customer, which site, which asset, which job.
Fire a webhook. Call your API. Run the stored procedure that is safe to run. Start the next workflow. Page a human. Or call in an AI.
A step can summon an AI mid-run — ours or yours, on your key — handed the live run context so it arrives already knowing the job, the customer and what has been captured so far.
Share the line. An agent can observe a live thread and act only when its trigger fires, instead of owning the whole conversation from the first word.
Pass the thread to another agent entirely — your enterprise assistant, a partner's, a specialist flow — then take it back. Scoped to the key, and a human can seize control at any moment.
Zapier waits for your software to do something. We wait for your people to do something.
The field's cheat sheets
Everything a field user needs is a keyword away — MENU, RUN, TODO, MY JOBS, RESUME, REVIEW, DICTATE, LANGUAGES. Two printable cheat sheets your crews can keep.
The handset command cheat sheet
Running work over messaging
Start free
We handle carrier approvals, verified senders, and the infrastructure. You build; we deliver.